Acknowledgements
Synopsis
Background to research
Survey method
Limitations of survey
Results
Conclusions
Recommendations
Synopsis
The Loch Lomondside area of Scotland is a popular tourist destination and has excellent opportunities for people engaging in sporting activities. A recent debate has centred around the problems the area is facing because of the pressure of visitor numbers. The area of concern within this report is the East side of the Loch, which according to a recent survey conducted by the Centre for Leisure Research has an estimate 359,900 visitors. 95% of visitors to the east side reached it by car.
To alleviate the problems identified by the report of the Loch Lomond and Trossachs Working Party to the Secretary of State for Scotland (July 1993); the Trundler bus service was introduced on a trial basis. Two surveys of passengers and non passengers reported herein were initiated to follow the progress and success of the Loch Lomond Trundler. Both were piloted to ensure successful application. The survey method used was the face to face interview using standard questionnaires. Total numbers interviewed were 55 passengers and 144 non passengers. A high response rate was recorded in each survey.
Survey limitations were noted. Nevertheless, the response rate and sample of respondents were such that findings could be generalised to the wider population of visitors to the area. Survey results were analysed, then compared to the original aims of the service then conclusions drawn. On this basis recommendations were made to improve the service.